Competitive Intelligence is a
systematic and ethical program for gathering, analyzing, and managing
information that can affect your company's plans, decisions, and
operations.
EYES meets the ever-growing
need of companies to improve their capacity to
anticipate and to react to rapid developments within
their environment and more specifically to the movements
of competitors. Our
involvement, services and systems enable our clients to
construct efficient competitive intelligence structures
so as to detect opportunities as well as threats.
It provides answers to the following questions:
What are my competitors' strategies for development (acquisitions, strategic alliances, new countries, new targets, new products,...) ?
What are the potential offensive strategies my competitors might be
planning ?
Who are the potential new players in our market ?
What are the
different sources of public aids that I could get to increase my
competitivness ?
What are the legal,
social, economical constraints ? Are they changing ?
What are the
customer requirements ? What about my company 's attractivity ?